Producing IRL: Events & Experiences People Actually Remember

Become an Experiential Production Pro!

Stop being intimidated when creative asks for the next big pop-up or brand activation. This lesson is your ultimate guide to mastering the high-stakes, high-reward world of live event production. You'll move beyond traditional methods and learn the non-negotiable steps to take a big idea from a rough concept to a flawlessly executed, unforgettable experience.

In this lesson, you will learn to:

• Determine the Strategic Why: Immediately scope the project by asking the right questions about goals (sales, data, buzz) to ensure feasibility.
• Master the Five Research Pillars: Systematically investigate Location, Permitting, Specialists, realistic Timelines, and Budget Ballparking.
• Manage Expectations Like an Expert: Turn potential challenges (like tight timelines or high costs) into solutions by presenting the "critical path" and providing strategic options and contingency plans.
• Build the Dream Team: Identify and coordinate the essential specialists—from Lead Experiential Producers and Fabrication Houses to Day-of Managers and Brand Ambassadors.

With this framework, you’ll gain the confidence and knowledge to successfully navigate any experiential request and become a trusted strategic partner for your creative team and clients in no time!

Instructor: Kevin Saffer & Cynthia Heyd - Executive producers, The Deli Production Agency

Kevin and Cynthia have decades of production experience in commercial film production working both on the agency side and the production company side of the business.

Your Investment:

Regular $249

Limited -time beta price of just $199 for a 6 months access! Video module, downloads, and community included.