AI for Ad Producers: What You Actually Need to Know
Stop ignoring the future of commercial production and start leading it.
This high-impact lesson cuts through the hype and shows you how AI is reshaping creative development, workflows, and client expectations.
You’ll learn how to:
- Apply a tool-agnostic AI workflow for rapid ideation & visual concepting
- Run a powerful AI Discovery Meeting with clients.
- Guide teams toward the most innovative and safest use of emerging tech.
- Adopt the AI mindset that amplifies (not replaces) human creativity.
Walk away with a framework that stays relevant no matter how fast the technology evolves.
Instructor: Elliot Feld — Founding Partner, Manual Override (AI-first agency)
Elliot is a commercial director and producer known for creating high-end branded content across multiple platforms.